6 Ways That Blogging Can Save You Money

Even though I've had several personal blogs years, I've only been officially business blogging since 2003. So going back over expenses last quarter, you can imagine my shock when I realized my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.

How can you save money with your blog? It's pretty simple, so I'll be brief.

Attract search engine traffic without paying big bucks

If you want Google, Yahoo MSN pay attention you, blog.

It doesn't have be a whole new site, just add a directory your existing site start blogging. Most blog software solutions are either cheap or free.

And you can find out most basic blog information online free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library blog tips secrets, written by successful business bloggers.

Instead buying links, get one-way links from blog search engines directories, well getting your RSS feed content displayed at other sites.

Linking a great way get search engine attention click traffic. Some people get links by trading; others by including their links at end freely distributed articles. Others pay be listed, or get linked.

In each these scenarios, some type trade takes place, money, free content, or a link back.

When you blog, you'll find plenty search engines directories are willing list you free charge. For most part you won't need link back - you'll get a one-way link from site favored by search engines, often using text you select yourself.

If 90 or more these free, legitimate links back your site worth your time, then get you blog motion.

Not only that, if you update frequently, other sites may want display your RSS feed content their sites. To encourage them do so, put a link your page with instructions how do so. Ever since I put one front my site, various feeds from my main site have turned up most unexpected places.

Cheaper way study your audience.

As your blog gets more popular, you may start find any given day, you have a representative cross-section prospects clients at your site. If you have a question them, you can just... ask.

True, you can post a link a survey your newsletter or your site, but these are not interactive ability your audience comment. They will comment, you can reply ask them expand, or clarify. Conversation gets going before you know it, a bond formed, a much stronger bond than occurs a one-way conversation.

Cheaper (and faster) way start a resource or authority site.

Five years ago, if you wanted start an authority site, your best bet was build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached it. Last year, your top bet was a feed-enabled content management system, especially more parts content management systems began have content feeds related them. (I have 12 feeds each my PHP-Nuke based sites, though they don't work well with Google Tap.)

Now, if you want be expert, you want start a blog.

If you're blogging consistently, you have a hub information collected will inspire return traffic. You have a collection links articles, sites, tools. You can constantly write up your own opinion editorials each these items, well fact-based analysis news events can help your audience make better choices.

As blog software matures you can now categorize, alphabetize your links, with ability ping multiple sources well leave trackback links other sites, you can send your readers through a ring related, freshly updated information that ultimately leads back you.

Spend less money advertising your blog becomes more popular

I can't promise you that you'll never spend another red cent advertising costs. However, amount free advertising you get from having your blog link or RSS feed listed dozens search engines directories, popping up feed readers not be underestimated.

You'll probably still want do some ezine advertising when your new ebook or software release debuted. But you may not need buy much advertising or purchase often.

Then there fact that many newsletters that are also published RSS feeds have wider reach. I've found that it's worth extra money appear both versions - ask your favorite publisher details. For publications that allow this, it's normally only 20% extra

Save money by retaining visitors

You've probably heard a thousand times that easier sell repeatedly an existing client than find a new one. So how do you get that visitor come back, possibly buy again?

A constant stream new information a particular topic work enough keep people buying a daily newspaper, subscribing a magazine or viewing a television series.

Frequent updates can work same way your site.

With bloggers being named People Year by Time magazine last year, if you're not blogging 2005, you're going be left dust by other sites your industry that do. It doesn't have take up a lot extra time, time does takes made up money you can save.

Read more about how a blog can help you get spidered by search engines within 24 hours at http://www.freetraffictip.com/gbc .

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