How RSS Advertising Can Help Business Gain A Higher ROI

I recently read case study conducted by Pheedo, an advertising company use RSS Feeds advertising versus email advertising.

The difference results were staggering.

Pheedo ran campaign 6 weeks from their results, RSS feeds outperformed best click through rate email by over 26% compared industry average 8.7%.

Surprised? Let's investigate benefits RSS advertising versus email ads.

RSS advertising has a number 'superior' advantages compared email ads:

1. RSS feeds does not face a delivery issue an anti-SPAM environment being filled with filters, anti-virus software or whatever program put place by user block SPAM unwanted emails.

2. RSS feeds cost ZERO track. With a burned feed, you can easily track how many people are subscribing your feed.

With email, if you want track how many your mails were delivered, you would have pay additional services.

A simple mathematical illustration can prove this:

Let's say Cost per 1,000 impressions = $50 And you want do 10,000 impressions per week.

So cost would be = $50 x 10 = $500 per week.

With Email Advertising, you would need include email monitoring delivery charges.

So your total cost would be $500 + X per week

where X additonal costs email monitoring delivery

So your advertising costs go up. Mutiply above figure with 48 weeks (1 year) you can see how costly run email advertising campaigns.

With RSS Advertising, there ZERO monitory delivery charges.

You maximise every penny from your advertising dollar, costs go down!

3. RSS feeds 100% Opt-in. We're talking about readers who know what they want educated enough know how subscribe feeds, either with desktop readers or through use some online newsreader such Bloglines, MyYahoo so on.

Yes, there also 'opt-in' email. But then again, opt-in email getting less effective because of:

a) constant bombardment emails from other marketers advertisers, making subscribers 'numb' advertising message

b) keywords trigger off SPAM filter, causing failed delivery message

RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate has no SPAM issue a feed, not email.

It will be interesting see continued developments use RSS feeds advertising.

Brandon http://www.marketing-rampage-with-blogs-and-rss.com

Author Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash power blogs rss. Get more free targeted traffic, leads subscribers with RSS Feeds. List Google Yahoo FREE save $299. Dominate niche markets with RSS Feeds.