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Blogging & RSS Information |
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Blog or Ezine? Top 7 Reasons
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Many
my small business clients ask me: "What
a blog
do I need one?" As a marketing consultant
business coach, I too had
address those questions
my own business.
A blog
a form
online journal that business owners use
develop customer relationships
establish credibility. Blog authors write
post relevant content frequently - daily, every couple
days or weekly.
After publishing an ezine
some time, I decided
give up my monthly ezine
a blog. Of course I could do both --
more points
contact with my target
better. But
now, I'll share my top seven reasons why I choose
blog over a monthly ezine:
Interactivity: Blogging puts
humanity
technology. Readers can leave comments
respond
each other. Adding video
audio
a blog also significantly enrich
learning experience, allowing
various learning styles. Ezines
other hand, are fairly static.
Convenience & Ease: I can communicate with my audience quickly
efficiently without
elaborate set-up
content requirements
an HTML ezine.
Inexpensive: Lots
blogs are free. For example www.blogger.com. I like Typepad at www.typepad.com. For a minimal charge
$4.95 per month, I get a professional looking blog with upgraded features. Compare with a professional ezine/contact management program costing $19 per month.
Increases Visibility: Search engine spiders love blogs
simple reason that they constantly seek new content. Frequent postings are crucial
success. As a result, bloggers gain increased Web presence
higher search engine rankings. For example, Google, Yahoo
others often index blog entries within days
posting
opposed
waiting weeks
ezine postings.
Content Management: When I set up this blog I created keyword-based categories
topics that I'll write about
future. Each time I post, I select which category my post applies
voila! My posts are catalogued by category
date. This feature
essential fodder
future e-books
other informational products. Try content management with your ezine articles
your website - things can get unwieldy fast.
Clearly, blogging
an essential addition
my marketing toolbox. It's also effective
any service-based entrepreneur who needs
build client relationships
increase visibility.
Copyright © 2005
Lena Claxton
a small business coach & marketing consultant, committed
helping self-employed professionals reach their highest potential. She's author
e-book "Small Business Boosts." Download your free copy at http://www.ontrakmarketing.com
receive a subscription
"Ontrak Business Blog."
Marketing Tool
colleagues if they blogged. The responses I received ranged from odd looks
questions about
blogging practice.
Kids
writer
children. Blogging could draw out a young writer
open doors
their future.
following questions:* What
a blog? and* What can a blog do
my business?let me pose a few "What if . .
Profit From The Hidden Revenue In Your Blog
online business owners know that a blog can bring you additional revenue from advertising,
more traffic from search engines. Then there's
additional benefit
having a great way
spark productive dialogue between you
your prospects.
Online Marketing
Internet
a global catalog
information,
Internet thrives
information. But information, which
fresh
new,
more valuable than out dated content.
a popular discussion forum set me thinking -
I came up with 12
reasons you should blog.Read them
get started
your blog.
'Feed Reader' every day
my laptop
cruise
'news feeds' I 'subscribe' to. The amount
information
now overwhelming, I need
just 'subscribe'
only
'feeds' that are
immediate interest, else I would be reading 'feeds' twenty four hours every day.
cover some tools that you can use that will allow you
publish RSS feeds
your site. This will allow you
have fresh, updated content
your site
you have control
what sort
content you display
how often
updated.
not just
Blogs
News sites. Every website can benefit from this newly popular technology.
Yahoo Backdoor,
a Blog Google's?
answer
a book I wrote this July,
question
still asked
me repeatedly. Why does
work
some sites
not others? And how come some blogs get indexed
a day
then are dropped,
others stay
Google indefinitely?Well, let's take one question at a time.
an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism,
definitely more public than diaries.
communicating with their audience. Anyone who has something
sell or an idea
promote can benefit from using blogs.
How Do You Profit from Them?
several years
there are still many people who don't know what one
how important
making you money.A blog
a web log.
sometime, I'm
sure you might have got accused of spam at some point, even
after doing everything right.Yes, I'm talking about people who actually agreed
receive
your email, blaming you
sending unsolicited mail.
Improve Search Engine Optimization and Ranking
rapidly becoming a "must have"
a proper search engine optimization. But what exactly
RSS?RSS or Rich Site Syndication (or Really Simple Syndication, depending
who you ask)
a file format similar
XML, and
used by publishers
make their content available
others
a format that can be universally understood.
Blogs
Yahoo and you get 236 Million Results.A Yahoo Search
RSS yields 558 Million Results.
'Really Simple Syndication', 'Rich Site Summary' or probably other interpretations of
acronym. An RSS tool
one that can deliver
technology where
required.
so convenient
gather current information. If you have an RSS Reader
your desktop, then from this one window you can get up-to-date information from any sources of your choice, such as:1.
a Blog? In Plain English Please
Internet, you have probably heard
word "Blog" flying around. But what
a blog? How does
work? And how can I use
my website? These are all good questions, which I hope
answer
you.
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