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Blogging & RSS Information |
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What
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Blogs Are
NEW Secret Weapon
Reaching Your Tarket. Just like you, I hate being marketed to. Every day we're bombarded with over 3,500 marketing messages. And frankly I'm sick
it! But blogs are different. Blogs are a two-way conversation between blogger
bloggee (plus all
readers
between). Through commenting
cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!
See blogs add humanity
instantaneous expression
web. Like ezines, blogs are a way
your customer
get
know you.
However, unlike ezines, blogs help you with search engine rankings. Did you hear me? I said, unlike ezines, blogs help you with search engine rankings. That's a big one.
Entrepreneur Magazine, Business Week, even
FCC (Federal Trade Commission) all believe blogs are here
stay. Recently Michael Powell, chairman
FCC, started one. His initial post drew over 30,000 readers. A Microsoft spokesperson says Bill Gates
considering starting a blog. And filmmaker Michael Moore built a blog
promote his controversial new movie, Fahrenheit 9/11.
But who has time
read a blog anyway? Exactly! The job
a blog
cut through
information overload
deliver searchable, relevant
current content. BlogAds.com recently conducted a survey
over 17,000 blog readers. Here's what they report:
more affluent. 61%
blog readers are over 30,
75% make more than $45,000 a year.
their news consumption
online. 21% are themselves bloggers
46% describe themselves
opinion makers.
New Yorker magazine, 15%
Economist, 15%
Newsweek
14%
Atlantic Monthly.
left or right, blog readers have traits
common that often are absent
today's public spaces: passion
initiative.
worthless. 55% percent say
same about print newspapers. 54% say
same about print magazines.
sources
news or opinion. 80% say they read blogs
news they can't find elsewhere. 78% read because
perspective
better. 66% value
faster news. 61% say that blogs are more honest.
their dissatisfaction with conventional media
their rabid love
blogs.Don't you want
be a blogger too? How about looking at some samples
good,
bad
bizarre?
Model citizen blogs: http://www.marketingsecrets.com/blog/ - John Reese's blog. Hey,
guy just made $1,080,496.37 online
a single day. Here's a good rule
thumb. If Reese
doing it, you should be too.
http://www.talkbiz.net/ramblings/weblog.php - Copywriter Paul Myers keeps us up-to-date
SPAM
other Internet marketing nightmares.
http://www.thinkbigrevolution.com/ - Michael Port's weekly calls
inspire those who aspire now have an online connecting point. Designed by Andy Wibbels.
My Blog: http://www.red-hot-copy.com/blog.htm - my blog today (see end
article).
Bizarro Blog: Jeff Bridges' site
considered a "blog." It's hand-written! (Yes, really). http://www.jeffbridges.com
I've been dipping my toe into
blogging pool since earlier this year. Now I've decided it's time
really learn how
do this stuff with an expert who will take me by
hand through
scary forest
blog-world. I'm going back
school! Through another client, I met blogging guru, Andy Wibbels. Sure, he has a funny name, but he
adorable! And his writing style has me rolling
floor. Well Andy
a self-professed geek. And Andy knows blogs. He says it's easy
I trust him. Read more about
here. www.easybakeweblogs.com
ABOUT THE AUTHOR:
International copywriting trainer, author
speaker, Lorrie Morgan-Ferrero has been a freelance writer
journalist
over 25 years. Her words have made her clients hundreds
thousands
dollars. Now she focuses her vast experience
teaching others
skill
copywriting. Lorrie
author
a highly acclaimed copywriting course, creator
Red Hot Copywriting Bootcamp
founder
Copy Campus, a unique membership resource site designed
support copywriters
entrepreneurs
all levels. Visit her site
learn more at http://www.red-hot-copy.com.
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this might surprise most bloggers,
#1 mistake most blogs are doing
not publishing their content via e-mail,
a supplement
their RSS feeds.Just think about it: while RSS
growing strong,
still only penetrates about 5-6%
American online population.
more than a decade but until recently "Rss Technology" started penetrating its roots deep inside
soil
so-called E-world.Using this standard, web publishers provide updates, such
latest news headlines, special announcements, press releases or weblog postings through their RSS contentReally Simple Syndication (RSS)
a lightweight XML vocabulary
describing metadata about web sites, ideal
news syndication.
reasons why. Although I'm not technically inclined I do understand
power behind syndication.
Bloggers
your blogger? It's really easy
here
how you can do it:Log into your blogger accountGo
"settings"Go
"site feed"Copy
"site feed url"Then go
www.feedburner.
Blog
following
your website: (a) add rich content; (b) add interactivity
form
user ability
post comments;
(c) if properly set up, can automatically ping major search engines when new posts are made. This results
more frequent spidering
your website by
major search engines, with
fresh content being picked up quickly
increasing your site's ranking.
New Microsoft Windows Vista
next version
its Windows operating system will have built-in support
RSS, an increasingly popular way
get news
other information channeled straight
a computer.
world
blogs! Sounds kind
Harry Potterish, doesn't it?If you're over 20 years old, you probably think this
some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret,
vast majority
people don't know what a blog
all about
more importantly, why
matters
them.
teenage angst better left private, political diatribes from both
rabid right
rabid left,
jargon-filled tech rags that made my eyes glaze overAnd yet everyone was talking about blogs
that I would soon be left behind if I didn't have one.
a weblog, well simply put a weblog
a journal that
kept online. In it's simplest form a weblog will have an article every day or week that says what
person
doing.
Use a Blog
Dramatically Improve Your Web Business!
an online journal
which
author publishes his or her thoughts
opinions
a subject which interests them. A good blog will be updated frequently with new points
interest which
blogger (author)
readers can discuss.
Their Benefits
a medium
self-expression
web. Blogs are
form
few paragraph entries.
Blogging With These 10 Tips
all
rage. With these 10 Simple Steps even My 70 Something technological challenged Mom was able
Join
Growing number
Bloggers.
Newbies; A Quick Tutorial
"Really Simple Syndication". It
a new way
distribute content.
hot
getting hotter, with more
more web logs (blogs) cropping up online by
day!Since being documented nearly a full decade ago, blogs
associated software have emerged, giving rise
this lucrative
dynamic market.Blogs are highly interactive.
a Better RSS Feed
readers
result
more website traffic
publisher.
Set Off a Traffic Explosion
perfect answer
your needs for sharing
distributing content. The way this works
webmasters can share bits
code with one another that give them access
others forums, newsletters, blogs, information, news,
like.
Needs of Direct Marketers
general opinion, RSS meets
needs of even
most demanding direct marketer, actually providing most of what e-mail marketing does, except for
strong push factor.Most direct marketing reasons against RSS are
fact
result of inadequate understanding of RSS by most marketers.
blogs can use
send updated headlines
you via
services like My Yahoo!.
blogging.How about you?You can incorporate blogging into your sales marketing
and achieve more success.
Blog Promotion
Technorati, there are over 15 million blogs
of July 2005. And during July, an average of 80,000 new blogs were created each day.
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