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Blogging & RSS Information |
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The 7-Step RSS Marketing Plan
If you're wondering how 1. START USING RSS AS AN END-USER The first step There's a variety a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1 2. PLAN YOUR RSS FEEDS Planning your RSS feeds might be But how you will package these, what others you might want You might also want 3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS Then create a list a) Do you want b) What RSS metrics you'll want c) Do you need feed personalization, such d) Do you want e) Do you want f) Do you need g) What's your budget? h) Etc. More information 4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED After you've prepared a list a) Desktop feed generation tools Desktop software you can use b) Hosted online RSS publishing solutions If you don't want c) Advanced RSS marketing solutions These will cover more advanced RSS marketing capabilities, such d) Other options There are many other options 5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS a) Create an RSS presentation page, Then, b) Now promote this RSS presentation page c) Promote your RSS feeds directly below your e-zine subscription box, d) If you're publishing more than one RSS feed, but rather a couple e) Promote your RSS feeds f) As e) Enable Auto-discovery Just include 6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS a) Submit your feeds b) Ping 7. OTHER KEY RSS ACTIVITIES a) Measure b) Syndicate your feed content c) Display third-party RSS feeds Copyright 2005 Rok Hrastnik Immediately find out how you can power your online business with RSS
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