The RSS Promise Internet Users

The RSS promise end-users simple:

--> a unified one-stop-shop consume online content, without having visit dozens sites every day see what's new without having their online subscriptions interfere with their personal business e-mail communications;

--> complete control over their content consumption, including a quick, easy reliable mechanism unsubscribe from content they do not wish receive;

--> ability receive breaking news becomes available, without having wait a monthly, weekly or daily recap sent their e-mail addresses;

--> certainty actually receiving content they want, without fear being stopped by spam filters way;

--> ability receive rich-media content directly their desktops, including audio video content;

--> promise providing tools make their lives easier, including receiving critical content updates soon they become available.

These points are not simple enhancements, but important advancements that can fundamentally change how internet content consumed. Furthermore, these points themselves prove why marketers need start implementing RSS now!

To bring point home, let us inspect some content services already powered by RSS.

LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER (http://libraryelf.com/)

Library Elf helps you keep track your library accounts one place received reminders, such what library material due, overdue ready pickup. Library Elf uses power RSS help you forget about your library accounts instead be directly notified changes you're waiting for, directly your desktop.

INDEED: HELPING YOUR FIND THE RIGHT JOB (http://www.indeed.com/)

Indeed.com provides its visitors with job seeking results from hundreds sites then makes search results accessible via RSS feeds. Users can subscribe individual search results, pertaining directly their search keywords be notified immediately new jobs are available.

FLICKR: SHARING YOUR LIFE IN PICTURE (http://www.flickr.com/)

Flickr most popular photography management sharing service web, enabling end-users upload their photos then make them available their friends, associates family through a wide assortment content delivery channels, including RSS. By subscribing individual Flickr feeds from their users, everyone can have direct access latest life experiences from their friends.

RSSCALENDAR: SHARING YOUR EVENTS (http://www.rsscalendar.com/)

rssCalendar.com allows individuals companies share their personal or group calendars with rest world, letting everyone that matters know where what they are doing next, delivering this information via individual RSS feeds.

COUPONS.COM: SAVINGS TO YOUR DESKTOP (http://www.coupons.com/)

Coupons.com brings best deals coupons internet end-users, helping them save money by discounted shopping. As late, they also started delivering coupons through RSS feeds, giving their subscribers direct access their latest offerings.

PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com)

PubSub.com an amazing service that allows you track practically everything going around world by matching your keywords with tens thousands online content sources, enabling you subscribe your customized search results through customized RSS feeds.

RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS (http://rssauction.com/)

If you're a regular eBay user, you certainly want keep track new products available, which precisely match your interests. rssAuction.com helps users keep better track eBay by giving them a tool first create a comprehensive list product requirements then delivering search result through an RSS feed. As soon new products matching individual interests appear, user notified that through his RSS aggregator, giving him ability start bidding immediately without having visit eBay every day find right products.

UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS (http://upcoming.org/)

From Upcoming.org website: "Upcoming.org a collaborative event calendar, completely driven by people like you. Enter events you're attending, comment events entered by others, syndicate event listings your own weblog. As Upcoming.org learns more about events you enjoy, will suggest new events you never would have heard about."

FEEDBEEP: THE ULTIMATE "TIME-TO-INFORMATION" TOOL (http://www.feedbeep.com/)

Depending who you are your current life situation, many content alerts are critical you. If you're looking a job, you want know immediately when a new one matching your precise interests available, so on. While RSS brings this information your desktop, that might not be fast enough. Feedbeep.com takes internet content delivery one step further, by empowering users have their critical content updates delivered from an RSS feed directly their mobile phones via SMS.

RSS EMPOWERS CONSUMERS

The one thing all these RSS-based or RSS-empowered services have common that they empower consumers.

They empower them by getting content that matters them delivered directly their desktops or online content aggregators, but still giving them power unsubscribe within moments not being satisfied with content they are receiving.

Even more so, these services empower consumers create social networks easily share their information with their friends, family associates a large scale.

Copyright 2005 Rok Hrastnik

Rok Hrastnik author »Unleash Marketing & Publishing Power RSS«, acclaimed best most comprehensive guide RSS marketers by leading RSS experts. The complete guide RSS marketers: http://rss.marketingstudies.net/index.html?src=sa11