5 New Internet Marketing Opportunities Through RSS

When comes new internet marketing opportunities your business, RSS just might be answer you were looking for. Here are just some new opportunities can provide you with ?

1. PODCASTING AND VIDEOCASTING

Podcasting (delivering internet audio content) Videocasting (delivering internet video content) allow you communicate via rich media messages, not only making your content more attractive powerful, but also enabling a more personal »conversation« with your audiences.

Up until know, internet was predominantly a textual channel. Adding audio video mix, delivering both via RSS, goes beyond basic capabilities provided by »traditional« internet content delivery channels. Rich media personalizes internet experience gives your company a distinguishable face, while at same time providing you with a media platform convey your message so easier understand, see feel.

Think about ...

--> Delivering press releases audio or video

--> Sending your customers a personal video message from CEO

--> Doing audio interviews expand your reach provide more content your visitors

--> Delivering video demonstrations your products

--> Using video audio demonstrate how your customers readers can easily resolve various issues that you are helping them with

--> Delivering important messages your readers, customers business partners via a more personal audio experience, instead using impersonal e-mail communications

--> And so ...

In addition, Podcasting Videocasting form basis new business models, giving you opportunity expand your product base include these formats with higher perceived value.

Customer education & support are improved well, since you can now demonstrate key product usage points via online video  providing customer support content a format, which can easily demonstrate everything you need convey your customers.

2. HIGH FREQUENCY CONTENT UPDATES

High frequency content updates, even a daily or hourly basis, are now finally possible with RSS. No more need hold your important messages, news other content a week or even a month include your e-zine --- with RSS you can update your content often you want/need, your subscribers won't mind.

3. APPCASTING

Appcasting goes one step further, giving you ability deliver critical software updates patches your existing clients, without them having visit your web site every week see if much needed update already available or not.

4. PRODUCT NEWS, RELEASES AND UPDATES

Product news, releases updates are now finally possible an easy-to-consume way. Using RSS, you can provide your customers or prospects with simple tools create their own »product feeds«, through which they'll be immediately notified when new products that precisely match their interests are available.

As soon your product portfolio changes, so does content RSS feeds that your customers are subscribed to.

Just think following possibilities ...

--> The search tool one most often used larger web stores, giving your visitors an easy way find products they are interested. But same search results can be delivered via RSS well. Imagine your customer doing a search one your product categories, then also receiving a link RSS feed those very same search results, find out immediately when a new product matching his terms released or available order.

--> This works complex searches well. If your customers are habit searching specific product categories, but only a specific price range, you can deliver those very same results them via RSS, but with a small twist  soon a new product matching their terms, including desired price, launched, they are notified about via RSS instantly. No need visit your site again do time-consuming search; release comes directly them.

--> Of course, same approach that many are already using e-mail alerts can be used RSS. Give your visitors a simple form using which they enter their criteria, then give them access an RSS feed bringing them product updates based exactly their criteria. Why not just use e-mail? Because no one really wants more e-mail messages their inboxes no one wants give away their personal information, while RSS anonymous, doesn't require an e-mail address read when customer decides he has time.

5. PERSONALIZED CONTENT SERVICES

Personalized/customized database listings are quite similar product updates, but relate any kind complex information you provide your visitors, such ?

--> Job listings

--> Dating

--> Real estate

--> Etc.

Using RSS, your visitors can decide exactly what kind »content« (in this case, an individual content item could be a new job listing) they are looking then have that content delivered directly them, via their own personalized RSS feed.

And yet, all these are just some examples what you can do with RSS. The possibilities new content delivery & business development models are quite endless.

For example, some companies are already giving their visitors opportunity track their FedEx, UPS other packages via RSS feeds. Yet others are creating new services that allow you receive critical information from an RSS feed your mobile phone via SMS (such getting an SMS notifying you that a new job matching your criteria available). Yet again other sites enable you keep track when you need return your library material, even when your holds are ready when they are about expire, all this using RSS.

All these are new business opportunities made possible with RSS, each them a way improves lives end-users, without placing a larger burden (more e-mail messages) them.

Copyright 2005 Rok Hrastnik

Rok Hrastnik author »Unleash Marketing & Publishing Power RSS«, acclaimed best most comprehensive guide RSS marketers by leading RSS experts. The complete guide RSS marketers: http://rss.marketingstudies.net/index.html?src=sa8