| |
| |
|
Blogging & RSS Information |
|
|
|
RSS Works: Hard Metrics
|
Marketers are constantly asking if RSS marketing works 
if this can be proved.
It's time 
take a look at some real-life RSS metrics from real-life marketers. These will show you what kind 
results you can expect see from RSS.
I first presented this data at 
Syndicate Conference 
New York City, first conference entirely devoted RSS.
To make a point, we'll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet RSS marketing a different way capturing RSS metrics. This data combined will give you answer whether RSS marketing 
you, 
an addition e-mail marketing, or not.
1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE
RSS statistics should be most relevant when coming from actual RSS aggregators their vendors, since these people can measure precisely how their users are actually using RSS.
Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand themselves then distribute their readers, supplied us with their latest data. This data based 
3,500 users their brandable RSS aggregator last [two weeks ago] 48 hours their reader usage.
The most interesting piece data 23% average CTR (click-through rate) from feed site within last 48 hours, which proves 
RSS works terms getting readers from outbout message site. RSS users are actually clicking RSS content!
Now, what "feed-to-side" CTR? It simply means 23% end-users that subscribe various feeds, clicked at least once one content items feeds they are subscribed to.
2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE
Considering different RSS metrics systems fact that no marketing tool whatsoever can be measured 100% precisely from outside tracking service side, seeing stats from RSS solutions vendors important well.
On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], providers one more advanced RSS marketing solutions.
The stats are based an app. 10,000 end-user sample, 30 day average 4 months data.
They are seeing a 6.8% average CTR from content item [individual content item an RSS feed] site a 150% [1.5 clicks] average CTR from feed site within 30 days.
3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE
And finally, let's take a look at stats from publisher/marketer point view.
Lockergnome.com one most popular tech sites internet.
Although they are serving a more tech savvy audience, Lockergnome an excellent example results you can ultimately hope achieve using RSS.
First all, they are seeing a ration 5:1 favor number RSS subscribers against e-mail subscribers, even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.
4. SEARCH ENGINE VISIBILITY
The BTI Group a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], proof that RSS works search engine positioning.
Here are just some their achievements, a result their RSS marketing activities ?
a] 120 page-one search results important industry search terms#1 Voip vs traditional phone system #1 VoIP solution provider#2 VoIP small business#2 VoIP architecture#5 VoIP phone equipment#6 VoIP benefits#7 VoIP Small Business costs
b] A 75% increase traffic corporate website
c] BTI's link popularity jumped from 164 June 2003 1312 December 2004 1405 February 2005
OVERVIEW
These metrics clearly show that RSS works marketers publishers.
This data alone, also considering that RSS clearly gets 100% your content delivered actually provides you with an abundance new marketing opportunities, such podcasting, should be enough make you do something about RSS now.
Copyright 2005 Rok Hrastnik
Rok Hrastnik author »Unleash Marketing & Publishing Power RSS«, acclaimed best most comprehensive guide RSS marketers by leading RSS experts. The complete guide RSS marketers: http://rss.marketingstudies.net/index.html?src=sa7
Liveblogging Electoral College, Senate And House Results Tonight Donklephant - By Justin Gardner | Related entries in 2008 Election, Blogging Get ready folks, because we’ll be covering every national election result till the very ... More Site Issues More Site Issues |
Site Issue Donklephant - By Justin Gardner | Related entries in Blogging, Technology Something’s going on over at our hosting service Media Temple, which means our site has been up ... |
China gags Scoble but blogging still lives The Inquisitr, Australia - This past weekend has been a really boring one as far as news in the tech blogosphere. It got to the point that I joked on FriendFeed that we needed a ... |
From The Department Of “ARE YOU SERIOUS!?!?!” Donklephant - By Justin Gardner | Related entries in Barack, Blogging, Bush, WTF? Obama thinks he is a good talker, but he is often undisciplined when he speaks. ... |
Google Yahoo day's if not hours, I did, never pay $299 be listed Yahoo - you can get your site listed if you have an RSS feed.Googlebot Yahoo's 'Slurp' bot have never left my server since putting up a RSS feed, syndicating 
through RSS directories where was quickly found by an eager, info- hungry crowd affluent types who are looking spend their disposable income something that captures their imagination.
help with my online business?1. RSS Feeds allow you deliver your newsletter/message directly desktop your subscribers readers, BYPASSING email.
Internet Your Own Terms Rest UsI don't know about you, but I'm seeing a whole bunch articles websites telling me that I need get into this RSS thing.Is really time?RSS (it stands "Really Simple Syndication") latest wave internet technology designed take advantage "Content King" mentality.
make money blogging" sits high every blogger's mind. In fact I received many questions "How make money blogging" when I conducted my first webcast answer my subscribers' most pressing questions Blogs Rss.
Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at different methods used communicate web. It important understand nuances benefits different forms.
Networking middle 1990's everyone started talking about needing a website. Now, new "must have" a web log or blog.
RSS - Why Do I Need This Stuff? last year or so it'spossible you might not have heard about blogs RSS feeds.If you're like most us, you've heard buzz but mightnot've known what make or what do with it.
Successful Blogging very profitable tool if used correctly. Profiting from blogs just a matter grabbing attention an audience not doing any actual salesmen selling.
my local Internet Cafe yesterday, I like get away from my 'home office' from time time it's a great place go a cup Espresso meet interesting people. The rather attractive lady sitting next me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested learning how other people use Internet.
tools that a smart direct sales representative use attract new business a blog. A blog keeps customers potential customers informed about products, events services that relate your business, new releases, contests, specials always keeps your name front center.
share their expertise knowledge with a very large audience. Building a loyal audience something that every small business owner would love accomplish bloggers are able do this by simply sharing their thoughts using their business blogs.
Blogs blogs each week, casually surfing one or two of blog exchanges I belong.I realized yesterday that I seldom read whole entry unless it's very short.
most relevant up date information match search term that was used. Search engine results are no good users when information doesn't relate search term.
Blog He Keeps soul of wit. The best source of literature can be now found blogs.
rich site summary or real simply syndication, arrived scene a number of years ago, but was only recently embraced by webmasters a means effectively syndicate content.
Better Blogging - Promote any Product or Service all kinds of reasons. Ego.
Find Most Popular Blogs get acquainted with conventions of blog format start reading them. The more blogs you read, more you'll get a feel depth and breadth of style and subject matter they have offer.
build traffic your weblog? There are seven proven methods for building readership of your blog. They start with defining purpose, or life, of your blog.
blogging has begun ignite hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
a standard for publishing regular updates web-based content.
| home | site map |
| © 2006 |