RSS more effective than email

Long have I been proclaiming effectiveness RSS a communications channel non personal communications over email. The protection anonymity RSS can offer over email means fast becoming preferred medium many users. It seems visitors your site now put more trust RSS they are five times more likely subscribe an RSS feed they are equivalent information via email.

A recent article from Rok Hrastnik at Marketing Studies shows there greater trust RSS over email well RSS being more effective at attracting visitors back your site. Over a 48 hour period was shown average CTR from feed site was 23 percent. That means nearly a quarter readers your RSS message click through back your main site.

Rok's report also shows there a 6.8 percent average CTR from a content item your feed web page content item points to. Better still results show a 150 percent CTR from your feed site within a 30 day period. That means average each subscriber your RSS feed clicks through your site one a half times each month.

The report also points from data obtained from Lockergnome where shown RSS subscribers out number email subscribers by 5 1. This clearly shows increased take up RSS, particularly among more tech savvy internet audience.

At http://newsniche.com/ I have often argued one major benefits RSS over email does not have flaws makes susceptible spam control over subscription information you provide totally hands subscriber. This makes RSS subscribers more confident than email subscribers they can unsubscribe knowing they will no longer receive communications from source.

I have seen numbers banded about that show there are few 5 percent browsing public use RSS. The reason that not yet ubiquitous email, but email has had a lot longer be established. I truly believe that these results will encourage more webmasters offer RSS feeds their readers help educate browsing public benefits this form communication.

Allan webmaster at http://www.newsniche.com/ an RSS resource webmasters. Learn how use RSS attract retain visitors your site.