How Why RSS

RSS feeds blogs (and blog pinging) are part latest hyper-frenzy internet marketing. Tools services are mushrooming all over. But there seem be some rather distorted ideas about all this.

Unless you want get into technical stuff, exactly what an RSS feed doesn't really matter. Now I care because I use them a lot things, work with code do geeky tech stuff. But from a marketing perspective underlying technical structure only relevant because clues us what use an RSS feed for. And that's thing you have understand.

An RSS marketing feed not about feed's content most cases. Feeds carry large quantities content are usually referred data feeds that's not what people are going put their RSS aggregators. A basic RSS feed consists a varied number items with title, a link full content source a short extract or description from full source. There's more but that's basics.

If you subscribe (by email) something like daily New York Times headlines, think about what a typical item looks like:

++++ Big deal thing happens somewhere

++++ By A Writer

++++ Once again an astonishing big deal thing has happened...

++++ Read Full Article: URL-link-to-news-story

Title author - short description - link full content

Just like an RSS feed item.

What should be obvious from this example RSS feeds are about change. New content. Updated information. They are not about static content.

The group you want reach, people who surf via RSS, are looking an efficient, fast way identify new content they are interested in. So if you're going do an RSS feed, you need link report new updated content.

There are lots tools available will let you create your own feeds, manually or with varying degrees automation. One most popular means by blogging. You really don't need any technical knowledge at all set up a blog produce a feed.

You can use a blog just a feed generator. Basically this what blog ping software services are doing. That kind feed not people, it's search engines. It's a way alert SEs a new site with un-indexed pages exists. Blogs used way are not what I'm talking about here.

You can create a blog about anything. What's important new content added regularly. There are many ways add valuable content a blog. You needn't be a brilliant writer, many don't require much or any writing.

The best way check this out yourself blog-surf. No matter what kind site you have - or what kind product you want promote - there's always a way write about it, find new information, check report similar or related products sites, report industry news, provide your own opinions ideas.As most people quickly discover, it's far easier than sounds at first.

Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress other blog software normally produce one or 2 types RSS feeds an atom feed. Services like feedburner.com can allow you "burn" your feed then promote a single burned url which will provide any kind feed a user wants.

Now you have content an RSS/atom feed links that content, your next step publicize your feed. You have two different main avenues since your blog has real content.

First you can add your feed RSS search engines RSS directories.

And second, because your blog has that real content isn't just an RSS feed generator, you can add your blog blog search engines blog directories. You could even use blog traffic exchanges like BlogExplosion.

This a simple, low - or basically zero - cost, yet highly effective way get new traffic from at least two sources.

First from your RSS feed. Feeds are an increasingly popular way save time, search surf. If your content valuable interesting people will subscribe your feed click thru those full articles or posts that interest them -- targeted traffic from a group that relatively affluent tech savvy.

Second, blogs are extremely popular. A good blog will get linked, reported, commented on, other blogs may pick up your feed report items from it. All this exposure can bring valuable free traffic.

And finally, an extra good thing, search engines like blogs because regularly updated content - they are nuts about fresh content - easily spidered structure blogs use. So your blog pages get indexed SEs, you can also get direct search engine traffic.

Copyright 2005 Richard Keir

Richard has become a blog/feed freak largely because traffic implications because he likes write. For more RSS Marketing visit http://www.MarketingWithRSS.com/blog general eCommerce check out http://www.Building-eCommerce-Websites.com/