Use RSS Feeds Improve Search Engine Optimization Ranking

RSS rapidly becoming a "must have" a proper search engine optimization. But what exactly RSS?

RSS or Rich Site Syndication (or Really Simple Syndication, depending who you ask) a file format similar XML, used by publishers make their content available others a format can be universally understood. RSS allows display articles third party websites, RSS newsreaders, like, enabling easy distribution a website's content across Internet. It a form content syndication, using distribution lists, hyperlinks like generate interest (and traffic to) your website.

RSS has existed several years, but with advent spam filters online blogging, fast becoming choice ezine publishers who want get their message across their subscribers.

However, not much attention has been given advantages RSS provides search engine optimization, until now.

Why Search Engines Love RSS

Many SEO experts believe sites optimized around themes,or niches, where all pages correspond a particular subject or set keywords, rank better search engines.

For example, if your website designed sell widgets, your entire site content would be focused around widgets.

Search engines like Google seem prefer tightly-themed pages.

But where does RSS figure all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having write a single line your own.

It's like having your own content writer - writing theme-based articles you - frëe!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds irresistible bait search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers RSS feeds are specific a particular theme.

Since feed highly targeted, could contain several keywords you want rank highly for.

Adding these keywords your pages helps Google tag your site one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

This perhaps most important feature RSS. RSS feeds from large publishers are updated at specific intervals. When publisher adds a new article feed, oldest article dropped.

These changes are immediately effected your pages with RSS feed well. So you have fresh relevant content your visitors every hour or day. Major search engines have determined relevancy algorithm historically used rank pages does not result most accurate results - such have added equation an algorithm based a website's "freshness".

A simple analogy helps explain logic behind this recent change ranking algorithms. If you were do a search keyphrase "war terror", you would likely pull up a huge amount articles. Let's take two articles purpose simplification. Let's say both articles contain phrase "war terror" same number times, have same number inbound links, all else same between two articles. The only difference between two one article was written a year ago other was written yesterday. Which one would be more likely contain information which you are looking?

Well, using relevancy algorithm, both articles appear equally relevant. However, they really aren't, because obviously newer article more likely contain information which you seek. This why search engines have added a freshness component their ranking schemes - an effort provide best results their users, they should provide not only relevant articles, but "fresh" articles well. Therefore, nowadays, most recent article (or most recently updated website) would be listed before less recent article (or less recently updated website), all other factors being equal.

Does this make sense? It should - you should now be able understand why a proper search engine optimization will include use fresh content such an RSS feed, addition an optimization keyphrase relevancy.

3. RSS Feeds Result More Frequent Spidering

One thing I nevër anticipated would happen a result adding an RSS feed my site was Googlebot visited my site almost daily. To Googlebot, my page had RSS feed incorporated into was good a page was being updated daily, its judgement, was a page was worth visiting daily.

What this means you, you will have your site being indexed more frequently by Googlebot so any new pages that you add your site will be picked up much faster than your competitors.

How does this benefit you a marketer?

Well, example, let's says a top Internet Marketer comes out with a new product that you review write up a little article on, that your competitors do same.

Google generally tends index pages at start month if you miss that update, you will probably need wait till next month even see your entry in.

But, since your site has RSS feeds, gets indexed more frequently. So chances getting your page indexed quickly are much higher.

This gives you an advantage over competition, your review will show up sooner search results than theirs.

Imagine what an entire month's advantage could do your affïliate salës!

Why Javascript Feeds Are Not Effective (as well frames iframes)

Some sites offer javascrïpt code that generates content sourced from RSS feeds your site. Others will offer you an RSS feed display via use frames or iframes.

These are absolutely no value terms search engine rankings, googlebot cannot read javascrïpt has difficulty reading frame iframe content, such content not interpreted part your page.

What you need code that parses RSS feed renders feed html content that's part your page. This cannot be overemphasized.

This achieved using server side scripting languages like PHP or ASP.

An excellent PHP scrïpt CARP, which one that we recommend our clients. This PHP script converts RSS feed into HTML code that easily readable by major search engines.

For more information, or implement an RSS feed into your website part a thorough search engine optimization, please visit http://www.arteworks.biz.

About Author:

Matt Foster President CEO ArteWorks Business Class, a company which specializes search engine optimization search engine friendly website design ecommerce solutions.

Portions this article taken from "Get Better Search Engine Rankings with RSS" by Satyajeet Hatangadi. Satyajeet Hattangadi CEO Novasoft Inc, a software solutions provider, that specializes affordable customized software solutions. Get Fr-e-e Email Course "RSS Riches" learn how use RSS get high search engine rankings monetize your website at http://www.novasoft-inc.net/traffic-turbocharger.

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