Why Blogs Have Become Search Engine Optimization Equalizer

ALEXA WEIGHS IN...

For those who are unaware Alexa, offers an interesting tool to webmasters. The service designed value websites based the number people who visit those sites activities those people while they are a site.

Keep mind their results are skewed activities those who use Alexa toolbar. If your website Business-to-Business oriented, then results may be useful your needs. If your site Business-to-Customer oriented, then Alexa results are far from accurate documenting importance your website.

The reason why Alexa results are skewed Business-to-Business market because most people using Alexa toolbar are involved Business-to-Business activities, either an user or provider B2B services.

On May 24, 2005, Alexa's ranking Top Ten English Language websites were follows:

* http://www.yahoo.com

* http://www.msn.com

* http://www.google.com

* http://www.passport.net

* http://www.ebay.com

* http://www.microsoft.com

* http://www.amazon.com

* http://www.fastclick.com

* http://www.google.co.uk

* http://www.aol.com

( This info came from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five these top ten sites are search oriented sites, but that not answer.

Passport.net owned by Microsoft must be accessed when someone logging into msn.com network. Fastclick.com a site helps advertisers buy advertising across a huge network of sites. These two sites do not fit profile.

The one thing eight our top ten sites have common that they are content driven destinations they add new, original, exclusive content a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are great equalizer because they simplify task adding content a website a daily or weekly basis. They make it simple average joe add content their site a daily basis with just a few clicks mouse.

What more, spider search engine companies recognize this and make a point spider blog networks a regular basis, sometimes a daily basis.

It may take a spider search engine up three months spider your site if you go directly their submission page add your domain their database. On other hand, with a blog, you can put a story about your domain a blog with a link your domain, your website can generally get crawled within a week or so putting your link blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions your blog should be your goal. If you do not have time do daily additions, you should at worst do a weekly addition your blog.

Just like real world websites, if you don't update your blog a regular basis, spiders will save their time resources by not spidering your blog a daily basis. If however you do update a daily or near daily basis, then spiders will visit your blog with same fervor you bring your blog.

Additionally, sometimes seems like search engine spiders are giving some addition weight results culled from blogs. The point this additional weighting blogs are filled with personal comments recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are fact several blog programs available you can either load into your own domain or you can use from a third-party, remotely-hosted server.

To see a list blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite http://www.blogger.com which happens be owned by Google. Blogger allows you ability use software from their servers or integrate blog software into your own site with very little effort your part.

I was able integrate their software into our own site customize display blogger fit our domain's format, and I was able pull that task off just about 30 minutes ---with most that time dedicated custom display our blog.

Add simplicity setting up blog, fact that since blogger.com owned by Google.com, they will always be very keen to spider our blog a regular basis.

>From launch our website, spidering our site by Google took just about ten days. Within three days launch of our site, Google had spidered main page our site. Within ten days, Google had already spidered whole our website.

Compared other websites we have launched, this was fastest turn-around time from new release traffic from search engines. We believe difference this case study had do more with addition blog day our launch than anything else we may have done promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites internet got be that way because they consistently add new, original, exclusive content their websites.

While you I may never have much content our sites the big boys do, we can benefit from lessons they teach us.

Now that you have also learned this important lesson, time to put this knowledge into action. Make part your daily or weekly schedule add fresh, interesting content your website. Your banker will thank you.

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