The 7 Steps Promoting Your RSS Feeds Your Website

RSS gets 100% your content delivered, but it's no good if no one subscribes your feeds.

So your first order business after planning creating your feeds has be promoting them your visitors.

The only problem that most internet users still don't know what RSS is, so you do have your work cut out for. But using system outlined below you shouldn't have any problems. Actually, after implementing this system, you should be achieving better results than majority publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted using orange XML or RSS buttons, often also with buttons that enable visitors subscribe directly feed with their RSS reader.

Usually, if clicking RSS button, visitor only sees a lot confusing XML code. They fact need copy & paste link their RSS reader. But since most still don't know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you'll need a different approach.

A] Create an RSS presentation page, which you explain:

- What RSS is
- How visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install (provide step-by-step instructions)
- How they can subscribe your RSS feeds
- Why they should subscribe your own RSS feeds

Then, this same page, include links all your RSS feeds.

In addition standard orange RSS button, also include direct links subscriptions via MyYahoo! (get here http://my.yahoo.com/s/button.html) other relevant services, such Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page much you can using all your available channels.

2. LOCATION AND CONTENT

It's all about location, just like with subscription box your e-zine. If they don't see it, they won't subscribe. And if you don't motivate them enough check-it out, they'll just ignore it.

A] Promote your RSS feeds directly below your e-zine subscription box, always "above fold". Promote your RSS presentation page (telling your visitors that's where they can subscribe your feeds) most prominent locations your site.

B] If you're publishing more than one RSS feed, but rather a couple focused topic feeds, promote each them next their topics. For instance, if you're publishing an RSS feed E-mail Marketing, promote RSS feed at top topic home page, every E-mail Marketing article you publish. These links should actually be direct subscriptions links feeds.

Use this service cover all important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds all your e-mail messages e-zine issues.

D] As content, don't just say "Subscribe receive news from my site", but rather prepare compelling copy specifically show your visitors why they need subscribe your content first place why they should subscribe specifically your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such Firefox, make easy their users subscribe RSS feeds. The browser actually asks user if he wants subscribe feeds browser finds site user currently on.

Yes, this even more powerful than your e-mail subscription form, since browser a way "pushes" user with your RSS feed subscription.

But order browser do this, you need help out find your RSS feed.

Just include following piece HTML code section your webpages you'll be all set:

There are many more techniques opportunities available you, from "direct subscribe" links actually using opt-in forms, but these 7 steps should get you started shortest time possible, help you achieve a better visitor-to-RSS-subscriber conversion rate than huge majority sites are achieving today.

Copyright 2005 Rok Hrastnik

Rok Hrastnik author »Unleash Marketing & Publishing Power RSS«, acclaimed best most comprehensive guide marketing with RSS by top RSS industry leaders, experts, developers top marketers. Find out all you need know about RSS how use get your content delivered, win back your customers, make more sales increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6