RSS Meets Needs Direct Marketers

Contrary general opinion, RSS meets needs even most demanding direct marketer, actually providing most what e-mail marketing does, except strong push factor.

Most direct marketing reasons against RSS are fact result inadequate understanding RSS by most marketers.

a] Scheduled autoresponder messages

There are already a few services software packages market that allow scheduled autoresponder messages via RSS feeds. Once your visitor subscribes your special RSS feed, he can receive a pre-determined set messages a specific time frame, determined by you. Use these messages welcome your new reader your RSS feed; thank your new customer after purchase, send him additional information about ordered product give him opportunity buy an additional product at a lower price tag a couple days later, so on.

b] RSS metrics

RSS can fact be tracked: track anything from number your subscribers, their reading habits, their reading frequency your click-through rates activities after clicking-through from your feed. This includes tracking which your RSS feeds are performing better, are more interesting your readers drive more sales ... same individual content items.

c] Message targeting

Since RSS feeds can be dynamically generated a per-user basis, you can easily track interests your individual subscribers then target marketing messages directly them, making each message relevant their needs interests order increase your sales success.

d] Message personalization

If you generate your RSS feeds each individual user, you can also personalize these feeds. Basic personalization includes elements such reader's first name, while more advanced personalization might include personalized content product recommendations so on.

e] Data capture

E-mail marketers have already become experts at using opt-in forms get much information from prospect possible; prospect's name, his interests, current products he using, his current position purchase cycle so on. RSS can be used same way, giving your visitors access RSS feed only after they've filled a simple or complex opt-in form. This can work with e-zine subscriptions, well forms you require your visitors fill either register your website or download your free report or whitepaper.

Good news direct marketers that these capabilities are already available many RSS publishing/marketing solutions, available at very acceptable prices, accessible even smallest companies.

Copyright 2005 Rok Hrastnik

Rok Hrastnik author »Unleash Marketing & Publishing Power RSS«, acclaimed best most comprehensive guide RSS marketers by leading RSS experts. The complete guide RSS marketers: http://rss.marketingstudies.net/index.html?src=sa4