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Blogging & RSS Information |
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RSS
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Contrary
popular opinion, RSS
not only good
delivering content from your blog, although blogs are what made RSS so popular.
In fact, RSS can be used
deliver a great variety
content
content types. If you can break down your content
individual stories or individual pieces, you can deliver
via RSS.
Just
give you an impression
power
RSS, here are some examples
content you can publish using
?
--> MarketingVOX
using RSS
deliver internet marketing news
their readers
becomes available. Instead
having
wait
receive all
news
a single e-mail newsletter, RSS users get them
soon
they are ready.
--> Amazon.com
using RSS
announce their bestsellers
help their users keep track
releases they are most interested in.
--> Some affiliate managers already communicate with their affiliates using RSS. You can
course use
communicate with any other target audience
well, such
your employees or team-members,
even your company owners.
--> FindSavings.com uses RSS
deliver savings coupons
related information.
--> Lockergnome uses RSS
provide visitors with
latest downloads
relevant software. Yet again other companies are using RSS
deliver product updates
patches directly
their customers, just
they become available.
--> A few hundred content publishers are using RSS
deliver audio content, such
.mp3 interviews
even "radio" shows.
--> Textamerica.com allows people
post pictures, videos & text from their mobile phones
then make this content available via RSS feeds.
--> Other companies are using RSS
deliver whitepapers
other educational content.
--> One company uses RSS
a consulting billing awareness tool. The consultants create activity reports
RSS feeds from
activity channels carry
billable information
accounting staff
invoice preparation.
--> Many internet publishers are using RSS
deliver their newsletters,
a supplement
their e-mail delivery. Since many people no longer want
give their e-mail address away
publishers, this
a great way
keep your e-zine readership growing.
--> Publish living digital catalogues
your products
provide your customers with your latest product releases, broken down by
categories they're interested in,
make
easy
them
order.
--> Provide your affiliates
marketing partners with RSS feeds they can promote
their visitors
better promote your products
still make a commission. Amazon.com
already doing it. When are you starting?
--> Create RSS autoresponders with scheduled messages,
keep
constant "marketing" contact with your prospects
slowly get them
point
purchase.
--> Provide limited-access content
your customers, employees, team members
even investors, without fearing other unwanted eyes. Use RSS
internal communications, teamworking
other needs.
--> Provide your customers with easy access
software updates, delivered
them exactly
they become available, without
fuss
having
visit your web site or deal with huge e-mail attachments, which would get blocked by spam filters anyway.
--> Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not deliver some
your releases
video comments, interviews or statements from your company managers or owners?
--> Help your visitors keep up with what's going
your web forum, by publishing your latest forum posts or whole threads via RSS.
And yet these are still only a few examples
what you can do with RSS today, since something new comes up almost every day.
Are you
well already among those taking advantage
marketing & publishing power
RSS?
Copyright 2005 Rok Hrastnik
Rok Hrastnik
author
»Unleash
Marketing & Publishing Power
RSS«, acclaimed
best
most comprehensive guide
RSS
marketers by leading RSS experts. The complete guide
RSS
marketers: http://rss.marketingstudies.net/index.html?src=sa3
blogs out there
Web, most
which don't entice one
go back regularly
read updates. What
missing from these on-line journals that would essentially make them 'good' blogs? Well,
answers
life usually come down
simplicities.
advertise online without spending a fortune? Get a blog.If you're an Internet marketer, you need a blog, because:* a blog helps your site
rank higher
search engines; and* a blog expands your customer base.
BLOG?
NEW Secret Weapon
Reaching Your Tarket. Just like you, I hate being marketed to.
maintain visitors
amount
webmasters using RSS that there should be. There
more exposure about RSS than there has ever been but take up
RSS still seems
be slow.
Attract Visitors
by now really everyone has one him-
herself. But exactly this fact
what makes them such a valuable promotion tool even
long existing websites (that are no blog
don't have one yet): The wide
large userbase.
part
their marketing
advertising plans, will soon do so, or should thinking
implementing them soon. Although this
a fairly new communications tool
growing rapidly.
Internet
frequent
ongoing publications
personal thoughts
opinions
Internet or websites. And,
course - all
certainly know what Marketing is.
Really Simple Syndication (RSS)
exactly what it's name states. A very simple way
syndicate your websites contents
other websites
news reading programs.
Marketing Tool
Promoting Your RSS Feeds
Your Website
your content delivered, but it's no good if no one subscribes
your feeds.So your first order
business after planning
creating your feeds has
be promoting them
your visitors.
other day asked
me, "Aren't feeds
bigger companies with IT people
staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
RSS? To begin with, it's one
those things everyone says
easy
understand. And
is,
soon
you have your own 'ah-ha' moment.
Activate The Firefox Live Bookmark Feature
Your Site
Mozilla's response
offering RSS feeds through their browsers
Firefox
particular. Using this technology, it's possible
any visitor
your website
add your RSS feed
only two or three steps.
a Life Raft, Saving Us from a Sea
Useless Information
main problems with
Internet these days
fact that there
so much information out there;
can be quite hard
find
particular knowledge that you're looking for. It can often feel like you're surfing waves
thick chocolate fudge sauce
your honeycomb board has a crack that's getting wider by
second.
Why
RSS
blogs (and blog
pinging) are part
latest hyper-frenzy
internet marketing. Tools
services are mushrooming all over.
Google Show Its Time
RSS Marketing
start marketing with RSS or not. It seems that not even all
case studies, hard metrics and benefits available can't convince them, or everyone would be jumping
RSS wagon by now.
communication between you and
browsing public. If at
moment you do not have an RSS feed then there
a whole community of people who do not know about you.
Add Statistics
Your RSS Feed
free RSS and blogging services that I have tried one of
most useful has been Feedburner. Feedburner allows you
publish your RSS feed and provides circulation statistics about your RSS feed.
Rest of Us
short) all refer
same thing. There are two parts
process,
publisher, and
consumer.
Increase Your RSS Subscribers
your website
a good way
spread your company message and increase your search engine position. But if you don't have subscribers
your newsfeed,
benefits of news syndication are lost.
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