Top Ten Reason Publish an Ezine AND a Blog

Blogs are hottest thing going these days when comes marketing Internet. A blog a way delivering your messages article clients. They are a like personal web sites, easy create far less expensive than traditional web sites.

Just when you thought you were mastering tasks ezines newsletters, along comes blogging, you have ask yourself:

Do I really need a blog?

Isn't an email ezine or newsletter doing same thing?

Should I do both?

Are these two marketing tools going eat up all my time, energy money?

What's best way spend my resources here so that I can get clients results out my marketing efforts?

Here are ten reasons why you should pay attention this new blogging revolution do both ezine a blog.

1. Because a blog web based, published instantaneously every time you post. This allows you be spontaneous current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement other.

2. Because blog posts are spontaneous, they tend be more informal, friendly, conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need know who you are before they will invest your services. Providing both an ezine a blog allows your readers get know you.

3. You can set up a subscription form your blog your subscribers will get a short notice their inboxes each time you post something new. This a great way around spam filter problem which blocks so many ezines legitimate messages from professionals.

4. Blogs link other blogs web sites, which helps you create a viral marketing system, increasing your exposure search engines. Search engines love blogs because they are text based key word rich. Your rankings go up when you publish a blog use linking posting a frequent basis. You can also link your own web site(s).

5. You have instant access all your published articles your blog. A blog automatically creates archives previous posts. You see them a side-bar easy access. You put them into categories easy finding. One clever person we know spent a day posting all her ezine articles her blog, so that would appear she has been blogging a much longer time. Also, readers her blog may not have had opportunity read all her other ezine articles.

6. You can use your blog become a trusted expert your field by filtering content web your subscribers. Readers don't have time surf collect information, but you can do them, thereby establishing yourself a good resource.

7. You can set up links ads, products, your affiliate programs blog side columns so you don't have include them body your article. In an ezine, you have be careful about promotional stuff article because annoys people causes them unsubscribe. A blog a non-intrusive way do this, an ezine can link blog where more information can be found.

8. Readers can comment your blog postings, which creates rapport with readers. You can ask questions, stimulate responses by being controversial, survey readers. It a great way keep your finger pulse what readers want.

9. You don't have mess with a web site, or pay a web designer update your web site every time you have a new article or teleclass, or program or product. Blogs are user-friendly, with a few instructions or tutorials, you can learn use yourself. It less expensive than setting up your ezine HTML.

10. Bottom line this: using a blog an ezine will help attract more visitors your website, who become subscribers who may eventually become clients.

Think World Wide Web a big fishing pond. The more fishing lines pond, more fish you are going catch!

You have a web site, yet static like an online brochure.

You have an ezine, which you grow through subscription links everywhere.

And now, you should have a blog, where you can attract more readers get know you, where they can interact with you, maybe take your bait!

Happy fishing!

Patsi Krakoff, Psy. D., CBC publisher Customized Newsletter Services, providing complete ezine services coaches consultants. Patsi a psychologist writer who has 8 years experience helping busy professionals build their client relationships through ezines, newsletters blogs. Visit her web site blogs get helpful tips:http://www.customizednewsletters.com

Denise Wakeman Chief Implementor Next Level Partnership, a company dedicated partnering with you take your business next level. Denise has nearly 20 years experience small business administration management. She has specific experience leveraging Internet marketing systems create awareness, build customer loyalty increase bottom line. Visit Denise's blog at http://www.biztipsblog.com get tips tactics taking your business next level.