Blogging For Business - Great Reasons For Every Business To Start A Weblog

If Howard Dean's failed political campaign accomplished anything, I would say brought mainstream use something called a weblog or "blog" known cyberspace.

A blog really nothing more than a diary uploaded Internet until about last 12 months was realm individual who saw a way publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, growing set software being created publish them, they are a tremendous business tool.

Weblogs allow you create content contact?and what your clients crave more than anything.

I use a program (there a free trial version) called PMachine publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me simply make many entries updates also allows readers add comments. Better still, now seemingly random articles can be sorted searched by content or subject. My weblog more like a content management system my readers seem love it.

Another great reason explore use weblogs search engines seem love them. Within 30 days launching my weblog became most visited page my fairly high traffic website.

So what about blogs those little spiders love so much?

Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but look at many websites you would think so. The fact too many websites just sit there doing nothing search engines admire. Providing content, not mention fresh content, one toughest chores anyone who maintains a website. But when comes generating traffic most important job.

Blogs, by their very nature, are all about content. In a commercial environment every blog entry fresh content. Get habit making two, three, even four entries a week you've got a content building bonanza your hands. Everyone knows you need new content give visitors a reason come back; blogs just make task so much easier.

Another advantage blogs seem currently possess over traditional web pages sites lack competition. While number bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found showed up number 3 spot Google term "Marketing Weblog" within about 3 weeks launch. Not bad considering I did nothing make happen.

There are a couple other things you should do make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but names faces are unique blogging world.

Use targeted keywords your entry titles

No rocket science here but this tip can't be stated enough. Forget cute?go titles that fit your targeted keywords phrases?even if they seem a bit awkward. (You do have targeted keywords phrases don't you?)

Register with Blog Search Engines - Search engines that specialize blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Tracking Services - These services note when a blog has been updated publish an ongoing list. They even keep track most updated most visited weblogs. Plus you get learn what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Some Links

You don't need get out control this one but a few "relevant" swapped links related blogs can boost your traffic.

Syndicate your content

This one way technical cover here but do some research term RSS you may discover ways have your content entries fed sites that are hungry type stuff you write. Many popular weblog software packages have this capability built right in.

http://www.feedster.com/

Copyright 2004 John Jantsch

About The Author

John Jantsch a marketing consultant based Kansas City, Mo. He writes frequently real world small business marketing tactics creator "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php

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