Why Every Site Needs RSS

RSS or 'Really Simple Syndication' not just Blogs News sites. Every website can benefit from this newly popular technology. The term 'syndication' what throws a lot people off track. Syndication like news articles, isn't it?

Well can be. But think like this. If you had a bricks-and-mortar store decided carry a new product line, how would you let people know? You could advertise course, but a better free alternative send a news release local paper. Their business section may carry your announcement free charge.

Now back our cyber-store virtual space. If you add a new web page, or make substantial changes existing pages, how do you let your customers (both former future) know? You can email your former customers, but spam blocking software will prevent half them from getting your message. And keeping track mailing lists, unsubscribe requests address changes nothing short a nightmare.

Instead, post a news release using RSS. Interested customers will have their newsreader programs watching your announcements, will get news soon you send out. The announcement will include a link new or changed page, your customer can click if they are interested. True, fewer will click through than might read an email from you -- but those who do will arrive at your site a much more receptive frame mind. And those email readers still need click through your site see your new page anyhow.

If you make frequent additions or changes your site you should have your own RSS feed. Check out these sites learn how make your own feed:

Making An RSS Feed

http://searchenginewatch.com/sereport/article.php/2175271How To Get Your Web Site Content Syndicated

http://www.high-search-engine-ranking.com/How_To_Get_Your_Web_Site_Content_Syndicated.htm

Or you might want try these programs format your information, so you can post your website:

ListGarden RSS Feed Generator Program

Windows, Mac OS X, or Linux, open source

http://www.softwaregarden.com/products/listgarden/index.html

RSS Headliner

Create RSS Feed file on-line copy post your site.

http://www.webdevtips.com/webdevtips/codegen/rss.shtml

But what if you don't often make changes or additions your site? There a new site offers a solution problem. Shared RSS provides feed by TOPIC rather than publisher. So you simply post your message appropriate topic category (there are thousands choose from) share your feed with others publishing same topic. It a free service you certainly should use if you do not publish your own feed.

http://www.sharedrss.com/

Wouldn't mean (I can hear someone object) I would be sharing a feed with my competition? Well yes, but isn't a bad thing. It's like all those antique stores that congregate same part town -- shoppers flock there wander store store, benefit all.

Don't kid yourself, customers already know about your competition. For every customer yours who visits their sites because they found an RSS link your site, you will receive one, two or three visits from potential customers who found your information an RSS link they discovered your competitors site, or a catalog RSS feeds. The benefit far outweighs risk.

And RSS feeds are not just business. If other sites submit shared feed they will bring with them more people interested that topic, who may become your future customers.

No, RSS not just Blogs anymore! Start your own or submit a shared feed, either way you can only benefit.

The following article may be freely reprinted digital formats or print, so long 'about author' box left intact. If placed online or a medium supporting live links, links should be activated.

About The Author

Andrew J. Morris owner creator SharedRSS -- a website that allows all website owners syndicate their newly added material FREE. http://www.sharedrss.com/