To Blog Or Not To Blog - A Laymans View

We have now entered world blogs! Sounds kind Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, vast majority people don't know what a blog all about more importantly, why matters them.

If you're under 20 you can stop reading because you probably know all about blogs, value they have sharing information. You've been trading game-breaking codes, South Park clips, jokes through blogs months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According Merriam-Webster, 'blog' was word year last year. Not having your own blog like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want address blogs from a business standpoint, tremendous value they can deliver business. There are several reasons developing a blog a tremendous strategy any business.

1) It will increase your web presence significantly search engines love blogs!

2) It will allow your business educate customers prospects about certain subjects, appear experts

3) It will raise your business profile with your vendors other strategic partners, if they are invited contribute your blog

4) Other blogs can, will, take information from your blog, you will increase your exposure anyone participates 'taking' blog

5) Blogs accept subscribers, everyone subscribes your blog will be constantly updated (pinged) by you with current information

So What It?

The full name a blog a weblog. It's a repository articles, newsletters, information, discussion boards. It's like a 'what's new' page internet whatever subject you choose. When people research any topics you have your blog, they may very well end up your blog through their search. If you've done right, your blog course, fully branded your company, linked your main website.

If you keep current articles, information your blog, you will receive hits from people looking information about those subjects. You will also receive hits from other blogs, they will then distribute your information their own audiences.

You will receive hits from contributors articles or news items, well people looking those particular contributors through a search engine.

Hopefully, you get picture. Your web traffic should increase exponentially through proper use a blog.

Business Blogs

Business blogs have yet sweep business community, which presents a significant opportunity adapt technology any business. It will allow you share expertise knowledge with a much larger audience, which should create a significant benefit.

There specific blogging software, you will have learn how create an effective valuable blog. You will also have learn how acquire produce current industry information populate your blog with articles will maintain interest value. Yes, there an element work you didn't think was free, with no effort required, like mumps did you?

As you add current information your subject area, or secondary subject areas you may include your blog, your chances more hits are higher. If you continually contribute self-generated articles news items appropriate subject areas, your chances also increase. In addition, there are sources allow you publish their materials, which can be used increase value blog, therefore likelihood being found good old inter-web.

So How Does It Work?

If you still push Pause/Break button upper right-hand corner your keyboard request permission from your boss a visit bathroom, you can skip this part. Otherwise, it's really not too hard follow.

Without getting too technical, there are many web robots (bots), crawlers, spiders, similar technologies have RSS Reader capability. That's stuff specific blogs. They are basically looking news, blogs have news.

If you do right, these bots, crawlers, spiders find your blog, send information elsewhere, which just what you want. Your blog basically yelling at these web 'beasts' "come take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., last two were Luke Skywalker's buddies, but rest are real.

It will take 4 6 weeks search engines adjust rankings but ultimate result will be you will progress up ladder engines various topic areas you feature. When people are searching technologies or subjects are being discussed your blog, they will find you search engines.

That should be a hint you should have content your blog about subjects are most often searched.

When a subject searched covered by one your branded, self-generated articles, your fully branded information may be pulled another blog, or a specific person doing a search that topic area. You can post that same article your website, won't go anywhere. However, your blog gets a shot super juice, may just get pushed through any number doors.

Linking The Benefits Increase Your Brand

When website owners bloggers (yeah, I'm now a blogger!) think linking, they are usually referring inbound links from external websites blogs. For example, if you had a link your website website another business.

While adding more inbound links external sites important, there also a sort 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone referred an article your blog from another website. For example, through GooglePageRank, receiving page (you) gets a boost up search engine when that happens, which helps blog overall by boosting popularity blog, which turn what increases search results, which turn drives up search engine rankings.

What!? I wrote I have read six times really follow what I'm saying.

Basically, more people that visit your blog when they come from other sources, more likely people find you when searching a whole myriad topics. That type benefit does not exist with normal website traffic, because those visits don't effect web site rankings search engines. But blog traffic that through a link from another site will drive you up search engines. There that's much more clear!? As clear fog a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, improve branding. Think potential your e-newsletter strategies:

1) Articles within newsletters can be linked a blog, extending life creating a massive conversation

2) You can offer a bi-directional forum customers get true, personal opinion your products services

3) Company experts can start a blog become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange information thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, that something you do snow, or something you do stay out snow?!

Or a Celtic dance? Or should Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley Founder Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes publication, well schooleymitchell.blogging,com franchises.blogging.com, subject areas Franchising, Technology Layman. http://www.schooleymitchell.com, 888-311-6477, dschooley@schooleymitchell.com.